The Dirt

Getting to the root of floral design, wedding planning, & creative business.

The arrangements every wedding needs

Planning your wedding flowers? Here’s what you need to consider. How many flowers does it really take to create your vision for your wedding day? Where do they go? What kind of arrangements do you need? And how do you allocate your budget to decorate the ceremony and reception sites?

Why I Built Poppy

Yes, wedding flowers are expensive, and you’re right to ask why. And, yes, Poppy’s flowers are as gorgeous in person as they are in our photos. Like anything lovely that looks effortless, there’s a lot of work that has gone into making Poppy’s flowers available to you. I think you’ll be more confident trusting Poppy with your florals if you know the story behind why I started this company. For what it’s worth, my knowledge of the floral industry saved me nearly $18,000 on my own wedding flowers. And after that happened, I realized I could put that knowledge to work for other people planning their weddings.

We answer your top 5 questions about wedding flower costs

Shopping around for wedding flowers can be overwhelming. We want to make sure booking your wedding flowers and staying within budget is stress-free. Here are the top 5 questions we hear from couples when they are researching to book their wedding florist. We hope these answers help guide you through your wedding planning process.

Community building through flowers

Through our Poppy Workshops, we work with big teams, small organizations, and groups of friends to create virtual floral design classes. In Poppy workshops, one of our Poppy floral designers leads a team through an hour-long floral design workshop. Our workshops offer a calming mental health break and a restorative hour spent making something of beauty with one’s hands.

How to become a floral designer

There are many pathways to becoming a floral designer. Maybe you were grocery shopping and impulsively reached for a pre-made bouquet – it just looked so fresh and beautiful! You think about the way flowers make you feel. The delicate weight in your hand. The impossibly soft texture of the petals. The nuance of their colors when you hold them against the light here, and the light over there. You feel restored around flowers. Suddenly, you’re wondering: could floral design be your calling? 

Choosing Poppy For Your Wedding Flowers

At Poppy, we build the wedding flowers of your dreams designed to your budget. These are some of the most important flowers you’ve bought in your life, we want to make the process easy for you! Your journey begins with Poppy's Wedding Style Quiz. 

Happy Mother's Day – A note from our founder

This is my first Mother’s Day as a mom. Everyone says your business is your baby, but no, it’s not.

Poppy’s Ukraine Kit for World Central Kitchen

For the next two weeks we’re going to be donating 100% of the profits of our Ukraine Kit to World Central Kitchen, a non-profit organization that provides fresh meals in response to crises while working to build resilient food systems with locally-led solutions.

The Ukraine Kit

Introducing the Ukraine Kit, a profusion of yellow and blue flowers in the colors of the Ukrainian flag, and sunflowers, a symbol of the Ukrainian people. 

Poppy is making the floral industry work for women

Most of the flowers sold in the US are grown by women. But there are almost no women at the top of the economic pyramid in the floral industry. Poppy is flipping the script by empowering women at every level of the floral supply chain, from seed to table.


Find Your Wedding Floral Style

About The Dirt

At The Dirt, we share tips on how to stay calm, cool and collected while planning a wedding, hype creative women in business we admire, and give an insider’s view to the floral supply chain. Dig in.