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The Dirt

Getting to the root of floral design, wedding planning, & creative business.

A Restrained White + Green Palette in Baltimore, Maryland

There is so much more to a beach wedding than bare feet, windblown hair, and embossed anchors on the menu card. In a completely fresh and innovative interpretation of the beach wedding, Ivy and Dan combined the simplicity of hand-done details and oceanfront views with the extravagance of a large Persian wedding.

A Whimsical Beach Wedding in Ocean City, Maryland

Poppy Floral Designer Series: Meet Jane

Jane knows good design. She trained her eye through her first career as a graphic designer. That career would eventually set her on a path toward floral design. She’s sometimes in disbelief that the path led here – and that she gets to do something so special with a product that’s so beautiful for occasions that are so meaningful. In short, she calls it an honor to do this work for her clients.

Poppy Floral Designer Series: Meet Hanna

Hanna didn’t set out to create a side hustle with floral design. It happened pretty organically. She started an Instagram account in 2020 to showcase her designs, then she started taking orders. Then, one-off arrangements for special occasions became larger orders for parties, baby showers, and, eventually, even weddings. Hanna had to admit it: she really had something going.

Poppy Floral Designer Series: Meet Marian

Marian is a retired special education and English as a Second Language (ESL) teacher. She spent the first 20 years of her career in special education, then pivoted to working with international students for 15 years. She wasn’t new to floral design when she started, but she didn’t call herself an expert. Marian has now serviced more than 50 Poppy weddings and she has quickly become one of the market’s most experienced freelance designers. Poppy has been an on-ramp for Marian into a new hobby and job, and we are so lucky to have her!

Micro-Wedding: Rose + Dave

Rose and Dave, one of our first Poppy couples, literally tied the knot with a traditional Irish handfasting ceremony, overlooking DC at one of their favorite restaurants, O-ku Sushi.

Micro-Wedding: Sobia + Alex

Dr. Sobia Mirza is Muslim, but she and her husband Alex’s ceremony wasn’t the most traditional nikah. Because of the pandemic, the couple opted to invite their friends and family via Zoom to a backyard celebration that was low-fuss but high-tech.

Renee + Enzo

Despite the tumultuous year we’ve had, Poppy couples have reminded us that no matter what, love still wins. Meet Renee + Enzo.

Micro Wedding: Stephanie + Zach

As a wedding photographer, Steph never expected to *just* have a wedding. She and Zach had made unique and highly personalized plans to tie the knot at a secluded summer campground in Maryland, with 150 of their best friends staying on-site for an epic weekend blowout.

How Poppy Executes from Vision to Final Product

Shopping online for wedding flowers is a new experience. Poppy knew that modern couples would benefit from the simplicity and efficiency of this process, and that’s why we built our model. With most couples spending an average of $2,300 on their wedding flowers (that’s the average Poppy wedding customer, too), they want to be sure they’re getting a product that matches their vision. There’s the real-time factor of enjoying lush, beautiful blooms that enhance the magic of your special day. And, there’s the photo-op factor of ensuring that the flowers photograph well. A floral budget encompasses personals (flowers that you carry or wear) as well as ceremony and reception decor. It’s a lot to think about, especially if you’re not knowledgeable about flowers.

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About The Dirt

At The Dirt, we share tips on how to stay calm, cool and collected while planning a wedding, hype creative women in business we admire, and give an insider’s view to the floral supply chain. Dig in.