The Dirt

Getting to the root of floral design, wedding planning, & creative business.

Choosing Poppy For Your Wedding Flowers

At Poppy, we build the wedding flowers of your dreams designed to your budget. These are some of the most important flowers you’ve bought in your life, we want to make the process easy for you! Your journey begins with Poppy's Wedding Style Quiz. 

Happy Mother's Day – A note from our founder

This is my first Mother’s Day as a mom. Everyone says your business is your baby, but no, it’s not.

Poppy’s Ukraine Kit for World Central Kitchen

For the next two weeks we’re going to be donating 100% of the profits of our Ukraine Kit to World Central Kitchen, a non-profit organization that provides fresh meals in response to crises while working to build resilient food systems with locally-led solutions.

The Ukraine Kit

Introducing the Ukraine Kit, a profusion of yellow and blue flowers in the colors of the Ukrainian flag, and sunflowers, a symbol of the Ukrainian people. 

Poppy is making the floral industry work for women

Most of the flowers sold in the US are grown by women. But there are almost no women at the top of the economic pyramid in the floral industry. Poppy is flipping the script by empowering women at every level of the floral supply chain, from seed to table.

This Weekend's MVP

This year Valentine’s Day falls right after the biggest football game of 2022, so we’re doing something a little different. Sponsored by Poppy’s MVP Valentine’s Day Bouquet, our *cheatsheet* will make you sound like a pro, even if you have no idea what you’re talking about. (And it’s only a 2 minute read).

Where our Flowers Come From

By developing deep, mutually beneficial relationships with key wholesalers, and sourcing directly from farms, we're able to get the best pricing in the market, and we pass those savings on to our customers.

What You Should Know When Planning a Micro Wedding

Here's what we've learned about how to throw a micro-wedding:

Watermelon Sugar Peonies

Meet Watermelon Sugar, an armful of sweet summery peonies.

Those flowers changed my life

Poppy was rooted in a dream, but has since stemmed into so much more. Read more about the way Poppy developed below.


Find Your Wedding Floral Style

About The Dirt

At The Dirt, we share tips on how to stay calm, cool and collected while planning a wedding, hype creative women in business we admire, and give an insider’s view to the floral supply chain. Dig in.