Watch Poppy founder Cameron Hardesty's story on the TODAY show!

Our Story

Poppy is a female-founded flower company on a mission to deliver quality flowers at fair prices.

We do this by using technology to create ease in the ordering process, sourcing flowers from the best, eco-friendly farms in the world, and letting you choose if you want flowers handcrafted by our nationwide network of talented floral designers, or if you want to design them yourself.

Because we believe everyone deserves to have beautiful flowers for every occasion or non-occasion, regardless of their budget.


Poppy Flowers.  Celebrating life’s grand milestones and everyday moments.

Cameron Hardesty

CEO & founder
In 2014, while working in communications at The White House, Cameron realized she was longing for creativity in her life. She started volunteering in The White House flower shop, learning floral design from Chief Floral Designer, Laura Dowling.

Then Cameron went all in, leaving her job to join a major floral startup as the Head of Products. In just four years, she helped them scale to become one of the largest e-commerce floral gifting companies.

During this time, Cameron also managed the florals for her own wedding, causing her to realize that an antiquated supply chain made wedding flowers more expensive than they had to be. She wanted to change that, so Poppy Flowers was born.
Jay Ashe
Director of Engineering
Shilpa Challa
Sales + Partnerships Manager
Hannah Kleban
Marketing + Merchandising Associate
Megan Sanders
Customer Operations Manager
Rachel Spera
Business Operations Manager

Sourcing

Poppy has built a new ecosystem of empowered employees, fair floral practices, transparent supply chains, and trimmed costs. We partner with like-minded farmers and wholesalers, ones that are Fair Trade Certified and Rainforest Alliance Certified, because we care just as much as the women who harvest, deliver, and arrange our blooms as we do our customers.

We’re cleaning up the ugliest parts of a beautiful business, so you can feel good about the flowers in your hand.