My path to Poppy actually started in the basement of The White House. I had a great job but was longing for more creativity in my life. I started volunteering in The White House Flower Shop, learning floral design from Chief Floral Designer, Laura Dowling.

Not long after I went all in. I left my job to join a major floral startup, and spent the next four years helping them scale to become one of the largest e-commerce floral gifting companies in the country.

During this time, I got engaged. As I dove head first into designing and planning the florals for my own wedding, I was taken aback by how outdated the supply chain was for wedding flowers. Getting wedding flowers was so much more expensive and so much more frustrating than it should be. Ordering was hard, information about what to expect was limited, minimums were high and everything was really expensive. I saved so much money ordering directly from farms and met so many talented independent floral designers in the process of bringing my vision to life. I started Poppy to bring the cost savings and flexibility of the way I did my wedding flowers to anyone planning a wedding. And so Poppy was born.

Cameron Hardesty

Founder and CEO