Strongwater Events is a masterclass in industrial texture, offering a grit-meets-greenery aesthetic that is rare in the Midwest. We know this venue intimately, and we design for it by leaning into its raw materials—brick, concrete, and iron—while using flowers to introduce much-needed softness and movement.
The Spaces
The Ruin (Courtyard)
The Ruin is perhaps the most iconic ceremony spot in Franklinton, featuring a skeletal metal structure reclaimed by thick ivy. The light here is directional and dramatic, filtering through the overhead beams.
- What works: Ground-level “floral nests” that appear to grow out of the concrete, or asymmetrical floral additions to the existing ivy structure.
- Skip: Rigid, formal arches. They look out of place against the wild, overgrown nature of the space.
- Watch out: The metal structure has weight limits and existing lampshades; any hanging installs must be strategically placed.
- Budget hero move: Enhance the existing ivy with “blooming” sections of hydrangea or roses rather than building a standalone structure from scratch.
The Gallery
This is the primary reception space, spanning nearly 4,000 square feet of historic warehouse character. The high ceilings and sawtooth windows create a sense of massive volume that can feel cold if the floral design is too sparse.
- What works: Utilizing the verticality. Hanging greenery installations from the exposed beams draw the eye up and make the large room feel more intimate.
- Skip: Tiny bud vases as the only decor. They will get lost in the scale of the room.
- Watch out: The farm tables are narrow. If you choose lush centerpieces, ensure they have a small footprint so there is still room for Milo’s Catering platters.
The Annex & Bar Area
Used typically for cocktail hour or smaller gatherings, these spaces are defined by their industrial windows and heavy brick.
- What works: High-impact “moment” pieces on the bar and cocktail tables. A single, structural arrangement on the bar makes a better statement than many small ones scattered around.
- Skip: Elaborate floor installations in high-traffic bar areas where guests are likely to trip or crowd the flowers.
- Watch out: The concrete floors are cool-toned; use warm floral colors or plenty of candlelight to balance the temperature of the room.
What Works at Strongwater Events
Organic, asymmetrical shapes. The venue is full of hard lines and right angles. Floral designs that are loose, airy, and “wild” provide the necessary visual relief.
Monochromatic or high-contrast palettes. Against the warm orange of the exposed brick, whites and creams pop beautifully. Alternatively, deep moody tones like burgundy and plum lean into the venue’s industrial soul.
Textural foliage. Use greens with interesting shapes—like silver bell eucalyptus, monstera, or trailing jasmine—to complement the venue’s weathered textures.
Overhead greenery. The Gallery’s ceiling is its best asset. Planks of smilax or ruscus hanging over the long farm tables create a “canopy” effect that transforms the warehouse into a dining room.
Minimalist bar styling. The industrial bar is a focal point. A few architectural stems in tall glass vases look sophisticated and intentional against the large windows.
Budget Guide
| Tier | Investment | Floral Strategy |
|---|---|---|
| Essentials | $1,750 - $3,500 | Focus on personal flowers and a high-impact ceremony moment in The Ruin. Use bud vases for the Gallery tables to keep costs low while adding color. |
| Sweet Spot | $3,501 - $6,500 | Adds lush centerpieces for the farm tables and a statement installation on the Gallery’s main beam. Expanded cocktail hour accents. |
| Full Experience | $6,501 - $9,500 | Includes a full floral transformation of the Ruin’s metal structure and multiple hanging greenery elements in the Gallery. |
| Statement | $10,000+ | Floor-to-ceiling floral design. Custom installations for the bar, lounge, and entryway, with premium blooms throughout all spaces. |
Strongwater is a venue that rewards those who lean into its history while using flowers to write a new, softer chapter for the evening.
Tips
Repurpose your ceremony flowers. Ground-level nests from The Ruin can easily be moved to the front of the sweetheart table or the base of the bar for the reception.
Verify rigging points early. If you want a hanging installation in the Gallery, ensure your designer knows which beams are accessible and cleared by the venue manager.
Embrace the candlelight. The industrial nature of the space loves the flicker of a flame; pair your florals with plenty of glass-enclosed pillar candles to soften the concrete.
Consider the season for The Ruin. While covered, it is an outdoor space; choose hardy blooms that can handle the Ohio humidity or a brisk autumn breeze.
Milo’s Catering style matters. Since they often serve family-style, ensure your table designs leave enough “negative space” for the actual food service.