Poppy press kit

Facts, bios and coverage for journalists writing about Poppy. For interviews, images or anything not here, email press@poppyflowers.com.

Photo: Photohouse Films.

About Poppy

Approved boilerplate. Use it as written.

Poppy is a full-service wedding florist that has designed flowers for 10,000+ weddings across the United States. Couples see their price before they book, work one-on-one with a Poppy designer, and can change their flowers until 60 days before the wedding. Founded in Washington, D.C., in 2019 by Cameron Hardesty and now based in Charlottesville, Virginia, Poppy has raised $13M from investors.

Key facts

Company: Poppy Flowers (legal name Your Poppy, Inc.)
What we do: Full-service wedding flowers: design, delivery, setup and breakdown
Founded: July 2019
Founder and CEO: Cameron Hardesty
Headquarters: 240 W Main St, Charlottesville, VA 22902
Where we work: Weddings nationwide in the United States, at 4,500+ venues so far
Weddings designed: 10,000+
Pricing: $1,750 minimum. Poppy couples spend on average $3,500.
Booking: $249 deposit, then monthly payments with no interest
Changes: Unlimited until 60 days before the wedding, with no change fees
Contract: No exclusivity clause. Use Poppy for some of your flowers or all of them.
Funding: $13M raised
Press contact: press@poppyflowers.com

Spokespeople

Short bios for bylines and introductions. Full bios are on each profile.

Cameron Hardesty

CEO & Founder

Cameron Hardesty is the founder and CEO of Poppy, a full-service wedding florist that has designed flowers for 10,000+ weddings across the US. She learned floral design volunteering in the White House Flower Shop and built the international supply chain at UrbanStems before starting Poppy in 2019.
Jenny Rajendra

Chief Revenue Officer

Jenny Rajendra is Chief Revenue Officer at Poppy, where she leads the designer team. She previously held leadership roles at McKinsey & Company, Pandora and Framebridge.
Michelle Edgemont

Director of Sales

Michelle Edgemont is Director of Sales at Poppy. She founded the event design studio Michelle Edgemont Design in 2011, was named one of BizBash's Top 500 Most Influential Wedding Pros, and has had her work featured in The New York Times, Martha Stewart Weddings and The Knot.

Selected coverage

Recognition

Inc. 5000

No. 1,049 on Inc.'s 2026 list of America's fastest-growing private companies.

Aug 2026
Tory Burch Fellow

Cameron Hardesty named one of eleven 2026 Tory Burch Foundation Fellows.

Aug 2026

All coverage

43 stories, newest first.

2026

2025

2021

Technical.ly Poppy, the tech-enabled flower startup, just raised $1.65M. Founder Cameron Hardesty has big plans for growth With Cameron Hardesty Feb 2021 · Article

2020

Earlier

Press inquiries

Email press@poppyflowers.com for interviews, high-resolution images and fact checks.