Marcella

She started working with flowers in 2015 and eventually traded a career in marketing for something more tactile. Her studio, formerly The Parcel Flower Co., now does everything from arbors and hanging installations to editorial styling, and she sees most weddings through from the first planning conversation to the last stem at breakdown.

As a grower, she takes her cues from the way stems naturally move. Her designs look loose and organic, but every one is carefully considered.

Her first question for new couples is how they want their guests to feel. The answer sets the direction, and she builds the design from there. Asking her to choose a favorite flower is like asking a mother to choose a favorite child, but if she had to, it would be dahlias, with Japanese anemones a very close second.