Antoinette

She trained in event design at FlowerSchool New York, then started The Petal Effect in 2020 and built it from nothing into a studio where she leads a team of creatives on floral installations, events and interiors.

Along the way her flowers have shown up in brand collaborations with Netflix and LinkedIn, and in the homes and celebrations of high-profile private clients. In 2023 she was named a Tory Burch Foundation Fellow, a program that backs women entrepreneurs.

She approaches every event, a wedding included, as a sensory experience meant to create feeling and connection, with a careful eye for balance and beauty in each piece.