Our primary palette is comprised of Poppy, Night, and Linen to bring boldness to the brand and is used in logical ways throughout the UI to guide the eye and highlight the important bits.
Our secondary palette is comprised of Petal and Stem. The secondary palette helps users understand interactive component states and understand next steps. The consistent use of color keeps cognitive load low and makes for a unified and engaging user experience.
Pressed primary CTAs
Active primary CTAs, text in active secondary
CTAs, stroke for active secondary CTAs
Disabled primary CTAs, text in disabled secondary CTAs, stroke for disabled secondary CTAs
Text in disabled primary CTAs
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She Made It: Flower company creates new way to keep business blooming.
Watch nowFor thousands of years, bridal bouquets have been a central part of weddings. The Ancient Greek and Romans carried bouquets of herbs to ward off evil and bad luck and, in the Middle Ages, bridal flowers were carried for their perfume scents. Victorian times are when we see bridal bouquets transform into what they are today; flowers were both chosen for their meaning, to communicate messages about love, passion, and fidelity and, for the first time, simply for aesthetic purposes.
Throughout history, flowers have also been used to represent and communicate different messages in the LGBTQIA+ community. For example, violets have always been associated with Sappho—legend has it that her lovers wore crowns of violets. Édouard Bourdet’s Broadway play The Captive, which debuted in New York in 1926, was the first Broadway play to center queer themes. The play ends with one of the main characters giving her lover a bouquet of violets, cementing violets as a symbol of queer love.
Today, while couples don’t necessarily play on the secret messages that flowers once communicated in planning their wedding aesthetic, they still put an incredible amount of thought and care into selecting the stems and arrangements for wedding bouquets and other arrangements. In weddings with a bride and a groom, we almost always see couples coordinate bouquet and boutonniere colors, but the scale and shape of the arrangements are so inherently different that the pieces are unique from one another. In weddings where both people carry a bouquet or wear a boutonniere, planning the arrangements is a bit more nuanced.
At Poppy, we get questions all the time from couples about whether two bouquets should match or be different, whether they should use the exact same color palette or simply coordinate in different tones, and whether exact stems should be repeated in each arrangement. While there’s no clear “right” answer to these, we have some expert suggestions! Here are some of our favorite examples from real Poppy couples.
Catie and Tara got married in November 2022 at the Mint Museum in Charlotte, NC. They opted for a classic Bordeaux palette complete with burgundy, blush, cream and textured greenery. Both wanted matching bouquets in both shape and style, more of a tailored romantic garden vibe.
Their bridesmaids wore varying shades of burgundy, purple, mauve, and pink and carried smaller, simpler versions of the bridal bouquets. This, along with matching altar arch and aisle floral arrangements, provided a beautifully cohesive look throughout Catie and Tara’s wedding.
Alex and Blair got married in March 2022 at District Winery in Washington, D.C. Both brides went for a lush, garden look for their bouquets and used colors from different ends of their event’s bright pink palette. Alex’s bouquet had more white and subtle pops of coral and blush, with garden roses as focal flowers supported by minimal textural blooms like astrantia and parvifolia eucalyptus foliage. Blair opted for a more bright and punchy palette, complete with coral, blush pink, and cream, with minimal greenery. Soft, feathery blooms like ranunculus, lisianthus, and spray roses were the highlight of her bouquet, and helped create a lush and full look. Alex and Blair’s bouquets were unique yet coordinated perfectly, both matching with their light and hot pink bridesmaids’ dresses, and the florals used to decorate the altar arch and aisle decor.