{"status":"Early read · drafted for Cameron's edit","method":"Couples, not pictures or calls. Inspiration pictures: couples who shared pictures with Poppy between February and September 2026, one labeling method. Consultations: couples whose consultation was analyzed by one model. 2026 figures are re-weighted to the 2027 cohort's mix of wedding months, so a spring-heavy 2027 can't pass for a trend. Color and flower labels are machine-read and provisional.","looks":{"blue":{"signal":"Rising for 2027","headline":"Dusty blue was declared over. Couples disagree.","body":["Trend lists spent 2025 calling time on dusty blue. Our own 2026 guide put it on the “out” list. The couples planning 2027 weddings with Poppy didn't take the hint: more of them are sharing blue arrangements with us (25% → 28% of couples), and more are asking for soft blue by name when they sit down with a consultant (20% → 26%).","The blue they want is light: dusty, powder, robin's egg, almost never navy. And it nearly always comes with a lot of white. Hydrangea clouds and tall stems of delphinium do most of the work, and they're the flowers couples point to first when they show us blue."],"stats":[{"source":"Inspiration pictures","from":"25%","to":"28%","label":"of couples shared at least one blue arrangement"},{"source":"Consultations","from":"20%","to":"26%","label":"of couples asked for dusty or light blue"}],"voices":[{"kind":"couple","text":"I like the pinks and oranges and then the little blues in there, too. Like, I just think it's so beautiful.","who":"Planning a summer 2026 wedding · New York"},{"kind":"couple","text":"I think there's one I had on my Pinterest board… it was a white rose, but then there was like a little blue flower kind of pinned under it.","who":"Planning a spring 2027 wedding · Baltimore"},{"kind":"couple","text":"I love the taller… blue ones standing out above it. I think that adds some nice dimension.","who":"Planning a spring 2027 wedding · New Orleans"},{"kind":"poppy","text":"If you wanted to do bud vases, this is an easy upgrade… to get the pretty blue.","who":"A Poppy floral consultant"}],"social":{"posts":213,"views":31118954,"topic":"blue wedding flowers","note":"Posts found by keyword search, which favors recent posts. Context, not a trend measure."},"press":[{"outlet":"Poppy Help Center","title":"2026 Wedding Flower Trends: What's In, What's Out","url":"https://www.poppyflowers.com/help/articles/2026-wedding-flower-trends-whats-in-whats-out-and-what-couples-are-actually-aski","note":"Our own 2026 guide put dusty blue palettes on the “out” list."}],"detail":{"consultations":{"blue":{"label":"any blue","2026":0.3923,"2027":0.4304,"n":{"2026":4977,"2027":1308}},"dusty_blue":{"label":"dusty or light blue","2026":0.2034,"2027":0.2569,"n":{"2026":4977,"2027":1308}},"hydrangea":{"label":"hydrangea","2026":0.1865,"2027":0.2255,"n":{"2026":4977,"2027":1308}},"delphinium":{"label":"delphinium","2026":0.1304,"2027":0.1353,"n":{"2026":4977,"2027":1308}}},"pictures":{"blue":{"label":"blue","2026":0.2459,"2027":0.2757,"n":{"2026":4265,"2027":4168}},"hydrangea":{"label":"hydrangea","2026":0.46,"2027":0.5864,"n":{"2026":4265,"2027":4168}},"delphinium":{"label":"delphinium","2026":0.3299,"2027":0.446,"n":{"2026":4265,"2027":4168}}}}},"sunset":{"signal":"Getting brighter","headline":"Sunset hues are trading terracotta for citrus.","body":["Warm color is holding its ground. About half of couples planning 2027 weddings share at least one peach, coral, orange or yellow arrangement (46% → 52%). What's moving is the shade.","In consultations, fewer couples name terracotta, peach and coral, and more ask for butter yellow and citrus orange (yellow 27% → 29%, orange 20% → 22%). It's the difference between a desert sunset and a bowl of clementines: brighter, happier, more summer than fall. Our pictures and conversations don't fully agree yet (couples are still saving plenty of peach), so treat this as an early read."],"stats":[{"source":"Inspiration pictures","from":"46%","to":"52%","label":"of couples shared a peach, coral, orange or yellow arrangement"},{"source":"Consultations","from":"27%","to":"29%","label":"of couples asked for yellow or butter"}],"voices":[{"kind":"couple","text":"We want those bright, vibrant citrus tones with pops of the pastels.","who":"Planning a summer 2027 wedding · Chicago"},{"kind":"couple","text":"I love yellow. Yellow makes me so happy.","who":"Planning a fall 2027 wedding · New York"},{"kind":"couple","text":"I want construction orange. So caution cone orange.","who":"Planning a summer 2027 wedding · Seattle"},{"kind":"couple","text":"I call it like soft fall because it doesn't have like any orange or rust or yellow in it.","who":"Planning a fall 2027 wedding · Providence"}],"social":{"posts":115,"views":4513115,"topic":"citrus, peach and sunset wedding flowers","note":"Posts found by keyword search, which favors recent posts. Context, not a trend measure."},"press":[{"outlet":"THE WED","title":"The Top 6 Wedding Color Trends Set to Define 2027","url":"https://thewed.com/magazine/2027-wedding-color-trends","note":"Names tropical orange and marigold yellow among 2027's colors."}],"detail":{"consultations":{"yellow":{"label":"yellow or butter","2026":0.2671,"2027":0.292,"n":{"2026":4977,"2027":1308}},"orange":{"label":"orange or citrus","2026":0.1954,"2027":0.2179,"n":{"2026":4977,"2027":1308}},"peach":{"label":"peach or apricot","2026":0.1935,"2027":0.1728,"n":{"2026":4977,"2027":1308}},"coral":{"label":"coral","2026":0.1515,"2027":0.1292,"n":{"2026":4977,"2027":1308}},"terracotta":{"label":"terracotta or rust","2026":0.084,"2027":0.0703,"n":{"2026":4977,"2027":1308}}},"pictures":{"warm":{"label":"peach, coral, orange or yellow","2026":0.464,"2027":0.5226,"n":{"2026":4265,"2027":4168}},"coral_peach":{"label":"peach or coral","2026":0.2352,"2027":0.3057,"n":{"2026":4265,"2027":4168}},"orange":{"label":"orange or terracotta","2026":0.218,"2027":0.2543,"n":{"2026":4265,"2027":4168}},"yellow":{"label":"yellow or gold","2026":0.1765,"2027":0.1852,"n":{"2026":4265,"2027":4168}}}}},"blush":{"signal":"The steady favorite","headline":"Pink never left. It found a partner.","body":["Pink is the steadiest color in wedding flowers. More than half of couples name pink or blush when they describe their palette to us (55% for 2027 weddings), year after year, and it turns up on about two in five inspiration boards.","What's changing is the company it keeps. Among couples who want pink, more are pairing it with burgundy (20% → 26%), and fewer keep it soft and pink-only. Peonies remain the dream flower, and a premium one."],"stats":[{"source":"Consultations","from":"52%","to":"55%","label":"of couples named pink or blush"},{"source":"Inspiration pictures","from":"37%","to":"43%","label":"of couples shared a romantic-style arrangement"}],"voices":[{"kind":"couple","text":"I really wanted to feel whimsical and romantic.","who":"Planning a winter 2027 wedding · Pittsburgh"},{"kind":"couple","text":"We'd been working with like a blush and burgundy and white","who":"Planning a winter 2027 wedding · Phoenix"},{"kind":"couple","text":"I am allergic to amaranthus… which kind of like kills the trend, but I love pink.","who":"Planning a spring 2027 wedding · Los Angeles"},{"kind":"couple","text":"Although I love peonies… I don't want peonies to be in there because that starts to put us out of our price range.","who":"Planning a spring 2027 wedding · Washington, DC"},{"kind":"poppy","text":"There are certain flowers that there's an upcharge for that would be like premium flowers, like peonies or anthurium","who":"A Poppy floral consultant"}],"social":{"posts":118,"views":4795569,"topic":"blush and peony wedding flowers","note":"Posts found by keyword search, which favors recent posts. Context, not a trend measure."},"press":[{"outlet":"THE WED","title":"The Top 6 Wedding Color Trends Set to Define 2027","url":"https://thewed.com/magazine/2027-wedding-color-trends","note":"Puts peony pink on its 2027 color list."}],"detail":{"consultations":{"pink":{"label":"pink or blush","2026":0.5206,"2027":0.5505,"n":{"2026":4977,"2027":1308}},"peony":{"label":"peony","2026":0.0756,"2027":0.0849,"n":{"2026":4977,"2027":1308}},"garden_rose":{"label":"garden rose","2026":0.1072,"2027":0.1101,"n":{"2026":4977,"2027":1308}},"romantic":{"label":"a romantic style","2026":0.6145,"2027":0.5635,"n":{"2026":4977,"2027":1308}}},"pictures":{"pink":{"label":"blush or pink","2026":0.3752,"2027":0.3947,"n":{"2026":4265,"2027":4168}},"romantic":{"label":"a romantic style","2026":0.3741,"2027":0.4321,"n":{"2026":4265,"2027":4168}},"peony":{"label":"peony","2026":0.2555,"2027":0.2941,"n":{"2026":4265,"2027":4168}}}}},"modern":{"signal":"Rising for 2027","headline":"The calla lily is back, and not just for minimalists.","body":["Calla lilies made one of the biggest jumps of any flower we tracked in consultations, second only to amaranthus: 26% of couples planning 2027 weddings mention them, up from 17% a year earlier. About a third share at least one calla in their inspiration (22% → 33%), and orchids and anthurium are climbing alongside them.","What surprised us is where the callas go. Couples who'd never call themselves minimalists are asking for them: mixed with hydrangea, as a single stem for each bridesmaid, trailing with amaranthus. The fashion press reads it as quiet luxury, one deliberate flower in place of a crowd."],"stats":[{"source":"Consultations","from":"17%","to":"26%","label":"of couples asked about calla lilies"},{"source":"Inspiration pictures","from":"22%","to":"33%","label":"of couples shared a calla lily"}],"voices":[{"kind":"couple","text":"I'm feeling really good. I know what color palette… I want. I know I want the calla lilies.","who":"Planning a summer 2027 wedding · Boston"},{"kind":"couple","text":"I just want my bridesmaids to have like a single calla lily… Like that's so cute.","who":"Planning a spring 2027 wedding · Phoenix"},{"kind":"couple","text":"I love the calla lilies, but I… like less, if that makes sense… more of a minimalist look","who":"Planning a winter 2027 wedding · Orlando"},{"kind":"couple","text":"I'm taking away the anthuriums altogether… I really liked them, but also I'm like trying to stay away from like being too, too trendy","who":"Planning a spring 2027 wedding · Chicago"},{"kind":"poppy","text":"They're called phalaenopsis orchids. They are pricey gals… So if you did want to include them, I recommend we be strategic with it.","who":"A Poppy floral consultant"}],"social":{"posts":120,"views":20219593,"topic":"calla lilies, orchids and sculptural wedding flowers","note":"Posts found by keyword search, which favors recent posts. Context, not a trend measure."},"press":[{"outlet":"The Lane","title":"The Calla Lily's Definitive Return","url":"https://thelane.com/wedding-flowers-calla-lily/","note":"Reads the calla's comeback as fashion's quiet-luxury moment reaching flowers."},{"outlet":"Poppy Help Center","title":"2026 Wedding Flower Trends: What's In, What's Out","url":"https://www.poppyflowers.com/help/articles/2026-wedding-flower-trends-whats-in-whats-out-and-what-couples-are-actually-aski","note":"Calla lilies and orchids on our 2026 “in” list."}],"detail":{"consultations":{"calla":{"label":"calla lily","2026":0.1699,"2027":0.2638,"n":{"2026":4977,"2027":1308}},"orchid":{"label":"orchid","2026":0.0464,"2027":0.0849,"n":{"2026":4977,"2027":1308}},"anthurium":{"label":"anthurium","2026":0.0606,"2027":0.091,"n":{"2026":4977,"2027":1308}},"modern":{"label":"a modern style","2026":0.7206,"2027":0.7584,"n":{"2026":4977,"2027":1308}}},"pictures":{"calla":{"label":"calla lily","2026":0.221,"2027":0.3309,"n":{"2026":4265,"2027":4168}},"orchid":{"label":"orchid","2026":0.221,"2027":0.3292,"n":{"2026":4265,"2027":4168}},"anthurium":{"label":"anthurium","2026":0.1454,"2027":0.2356,"n":{"2026":4265,"2027":4168}},"modern":{"label":"a modern or minimal style","2026":0.4004,"2027":0.4,"n":{"2026":4265,"2027":4168}}}}},"white":{"signal":"The classic","headline":"The white wedding, loosened up.","body":["White and green is still the look couples reach for most. Two in three name white or ivory as a main color, and white arrangements appear on about a third of inspiration boards.","But the strictly all-white wedding is thinning: fewer 2027 couples want only white and green (15% → 12%), and baby's breath is fading. The new white wedding is textural (hydrangea, garden roses, calla lilies) and more likely to carry one quiet accent. Couples who stay all-white tell us why: the dress, the venue, or a picture of their wedding they've carried since childhood."],"stats":[{"source":"Consultations","from":"71%","to":"66%","label":"of couples named white or ivory as a main color"},{"source":"Consultations","from":"15%","to":"12%","label":"of couples wanted only white and green"}],"voices":[{"kind":"couple","text":"I was really fixated on this like very trendy… very colorful. Very bright… ever since I was young, I have always liked the… white and green, big white weddings, like a little bit more classic of a style.","who":"Planning a spring 2027 wedding · Richmond"},{"kind":"couple","text":"I'm not really a big colorful person, so I don't really want any additional colors. I love hydrangeas.","who":"Planning a spring 2027 wedding · Indianapolis"},{"kind":"couple","text":"I really only want white and like a lot of greenery… I would love like pine cones too… mostly greenery and candles","who":"Planning a winter 2027 wedding · Chicago"},{"kind":"poppy","text":"There's a reason why we call it timeless classic, because it never goes out of style ever… you cannot go wrong with the white and green palette","who":"A Poppy floral consultant"}],"social":{"posts":115,"views":7258289,"topic":"white-and-green wedding flowers","note":"Posts found by keyword search, which favors recent posts. Context, not a trend measure."},"press":[{"outlet":"ArchDaily","title":"Pantone Selects Soft White “Cloud Dancer” as the Color of the Year 2026","url":"https://www.archdaily.com/1036690/pantone-selects-soft-white-cloud-dancer-as-the-color-of-the-year-2026","note":"A soft white was Pantone's 2026 Color of the Year."}],"detail":{"consultations":{"white_green":{"label":"only white and green","2026":0.1466,"2027":0.1154,"n":{"2026":4977,"2027":1308}},"white":{"label":"white or ivory as a main color","2026":0.706,"2027":0.6644,"n":{"2026":4977,"2027":1308}},"babys_breath":{"label":"baby's breath","2026":0.1506,"2027":0.1231,"n":{"2026":4977,"2027":1308}}},"pictures":{"white":{"label":"white or ivory","2026":0.363,"2027":0.3486,"n":{"2026":4265,"2027":4168}}}}},"moody":{"signal":"Not just for fall","headline":"Burgundy isn't only for fall anymore.","body":["Deep reds have always belonged to October. What's new is how many couples want them in spring and summer. Even after adjusting for the season of the wedding, more 2027 couples mention burgundy or wine in consultations (17% → 23%) and share it in their inspiration (20% → 24%). Among spring and summer weddings alone, it climbed from about one in eight couples to one in six.","Most couples don't go all-dark. They use burgundy as the pop in a lighter palette, with blush, cream or dark green, and plum and mauve are rising with it. Not everyone's on board: some couples tell us they're steering away because they've seen so much of it, and editors predict a brighter berry red for 2027."],"stats":[{"source":"Consultations","from":"17%","to":"23%","label":"of couples asked for burgundy or wine"},{"source":"Inspiration pictures","from":"20%","to":"24%","label":"of couples shared a burgundy arrangement"}],"voices":[{"kind":"couple","text":"We're wanting to go for a more moody, romantic feel, and I always associate that with darker colors","who":"Planning a winter 2027 wedding · Houston"},{"kind":"couple","text":"The bouquet is probably like the only place like I like the white. Where it's majority and then the pop of like dark burgundy.","who":"Planning a spring 2027 wedding · New York"},{"kind":"couple","text":"Dark, moody… the kind of gothic romantic… not like a funeral","who":"Planning a summer 2027 wedding · Temecula"},{"kind":"couple","text":"I'm trying to shy away from like the burgundy and fig. I feel like I've been seeing that a lot.","who":"Planning a spring 2027 wedding · Los Angeles"},{"kind":"poppy","text":"We do have this lovely dark palette that takes those dark eggplants and then pulls in a few of the lighter pops","who":"A Poppy floral consultant"}],"social":{"posts":112,"views":2498863,"topic":"moody and burgundy wedding flowers","note":"Posts found by keyword search, which favors recent posts. Context, not a trend measure."},"press":[{"outlet":"THE WED","title":"The Top 6 Wedding Color Trends Set to Define 2027","url":"https://thewed.com/magazine/2027-wedding-color-trends","note":"Predicts a brighter berry red taking over from burgundy in 2027."},{"outlet":"E! Online","title":"Burgundy Is Still Fall's Biggest Color Trend","url":"https://www.eonline.com/news/1436215/burgundy-is-still-falls-biggest-color-trend-heres-how-to-wear-it-in-2026","note":"Fashion's wine-colored moment, still going in 2026."}],"detail":{"consultations":{"burgundy":{"label":"burgundy or wine","2026":0.1682,"2027":0.2255,"n":{"2026":4977,"2027":1308}},"plum":{"label":"plum or eggplant","2026":0.0578,"2027":0.081,"n":{"2026":4977,"2027":1308}},"mauve":{"label":"mauve","2026":0.0399,"2027":0.0604,"n":{"2026":4977,"2027":1308}},"deep_red":{"label":"red","2026":0.1007,"2027":0.1032,"n":{"2026":4977,"2027":1308}}},"pictures":{"burgundy":{"label":"burgundy or wine","2026":0.1987,"2027":0.2366,"n":{"2026":4265,"2027":4168}},"plum":{"label":"plum","2026":0.05,"2027":0.0456,"n":{"2026":4265,"2027":4168}},"dark":{"label":"burgundy, plum or red","2026":0.2677,"2027":0.3095,"n":{"2026":4265,"2027":4168}}}}},"cascade":{"signal":"Rising for 2027","headline":"Amaranthus is everywhere, and couples are taking sides.","body":["No flower grew faster in our consultations. 26% of couples planning 2027 weddings talk about amaranthus with their consultant, up from 15% a year earlier, the biggest jump of anything we measured. In their inspiration, more couples now share something that cascades, drapes or hangs (50% → 61%).","Part of that rise is ours: Poppy consultants suggest hanging amaranthus often, and it's a premium stem, so it comes up when couples weigh the cost. It's also dividing people. Some can't get enough of its moody, trailing shape; others tell us it's on every Pinterest board and they'd rather skip it. Expect it spilling from ceremony arches and bar arrangements, and from bouquets that fall past the hand."],"stats":[{"source":"Consultations","from":"15%","to":"26%","label":"of couples talked about amaranthus"},{"source":"Inspiration pictures","from":"50%","to":"61%","label":"of couples shared a cascading, draping or hanging design"}],"voices":[{"kind":"couple","text":"I love that trailing aspect of them, cascading down, and then at the bottom of the steps, kind of having like a larger floral arrangement","who":"Planning a fall 2027 wedding · New York"},{"kind":"couple","text":"I really like the moodiness of the amaranthus. I do really enjoy that.","who":"Planning a spring 2027 wedding · New York"},{"kind":"couple","text":"hanging amaranthus… I realized I kind of love those","who":"Planning a summer 2027 wedding · Sacramento"},{"kind":"couple","text":"I feel like it's just in everything that I'm seeing… every Pinterest picture has the amaranthus this year, which is kind of funny.","who":"Planning a summer 2027 wedding · New York"},{"kind":"poppy","text":"we've been producing a lot of weddings with the hydrangea and the hanging green amaranthus","who":"A Poppy floral consultant"}],"social":{"posts":120,"views":27025854,"topic":"amaranthus, cascading bouquets and hanging installations","note":"Posts found by keyword search, which favors recent posts. Context, not a trend measure."},"press":[{"outlet":"Joy","title":"Fall Wedding Colors 2026","url":"https://withjoy.com/blog/fall-wedding-colors-2026-10-palettes-with-swatches-flowers-styling-tips/","note":"Calls amaranthus “the breakout wedding flower of 2026”, prized for its draping texture."}],"detail":{"consultations":{"amaranthus":{"label":"amaranthus","2026":0.1529,"2027":0.2622,"n":{"2026":4977,"2027":1308}},"trailing":{"label":"trailing or hanging greenery","2026":0.0739,"2027":0.107,"n":{"2026":4977,"2027":1308}}},"pictures":{"amaranthus":{"label":"amaranthus","2026":0.0452,"2027":0.0665,"n":{"2026":4265,"2027":4168}},"cascade":{"label":"a cascading, draping or hanging design","2026":0.498,"2027":0.614,"n":{"2026":4265,"2027":4168}}}}},"courthouse":{"voices":[{"kind":"couple","text":"This is 30 people. They're coming to watch us get married on the balcony, and then we're having dinner.","who":"Planning a fall 2026 wedding · New York"},{"kind":"couple","text":"Kind of like intimate and classy… I'm not even really thinking of it as like a wedding wedding.","who":"Planning a summer 2026 wedding · New York"},{"kind":"couple","text":"I would love for each guest to end up with a flower.","who":"Planning a summer 2026 wedding · Nashville"}]},"garden":{"voices":[{"kind":"couple","text":"I really like poppies and stuff… I want it to have wild shape… I don't want it to be like a big, rounded bouquet… I want pastel and bright spring colors","who":"Planning a spring 2026 wedding · Asheville"},{"kind":"couple","text":"I love like the cosmos and the ranunculus in it. And like that ratio of like greenery to florals is like exactly what I want.","who":"Planning a summer 2026 wedding · Portland"},{"kind":"couple","text":"relaxed, like garden party and whimsical","who":"Planning a spring 2027 wedding · Austin"}]}}}