{"title":"Poppy Picks for 2027","numbers":[{"value":"1M+","label":"inspiration images shared"},{"value":"12,000+","label":"weddings designed"}],"hours":{"value":"6,600+","label":"hours of design conversations"},"hero":[{"src":"data/report/hero_0.webp","w":800,"h":1000,"credit":"A Poppy wedding · Photo: @savannahsummerphotos"},{"src":"data/report/hero_1.webp","w":522,"h":800,"credit":null},{"src":"data/report/hero_2.webp","w":648,"h":800,"credit":null}],"last_pick":{"src":"data/report/last_pick.webp","w":800,"h":534,"credit":"A Poppy wedding · Photo: @savannahsummerphotos"},"flower_photos":{"tulip":[{"src":"data/report/watch_tulip_0.webp","w":800,"h":611,"credit":null},{"src":"data/report/watch_tulip_1.webp","w":645,"h":800,"credit":null}],"calla":[{"src":"data/report/watch_calla_0.webp","w":640,"h":800,"credit":null},{"src":"data/report/watch_calla_1.webp","w":533,"h":800,"credit":null}],"amaranthus":[{"src":"data/report/watch_amaranthus_0.webp","w":533,"h":800,"credit":null},{"src":"data/report/watch_amaranthus_1.webp","w":533,"h":800,"credit":null}],"hydrangea":[{"src":"data/report/watch_hydrangea_0.webp","w":534,"h":800,"credit":null},{"src":"data/report/watch_hydrangea_1.webp","w":534,"h":800,"credit":null}],"grasses":[{"src":"data/report/watch_grasses_0.webp","w":533,"h":800,"credit":null}],"anthurium":[{"src":"data/report/watch_anthurium_0.webp","w":534,"h":800,"credit":null},{"src":"data/report/watch_anthurium_1.webp","w":800,"h":601,"credit":null},{"src":"data/report/watch_anthurium_2.webp","w":533,"h":800,"credit":null}],"gerbera":[{"src":"data/report/watch_gerbera_0.webp","w":636,"h":800,"credit":null},{"src":"data/report/watch_gerbera_1.webp","w":640,"h":800,"credit":null},{"src":"data/report/watch_gerbera_2.webp","w":600,"h":800,"credit":null}]},"sources":{"report":{"title":"2026 Wedding Floral Trends Report","date":"December 10, 2025","url":"https://www.poppyflowers.com/post/2026-floral-trends"},"trends":{"title":"2026 Wedding Trends: Colors, Florals & Décor","date":"November 28, 2025","url":"https://www.poppyflowers.com/post/wedding-trends-were-loving-for-2026"}},"calls":[{"call":"Amaranthus, Poppy's 2026 Flower of the Year","verdict":"Called it","src":"report","line":"A former accent stem that became a go-to for adding length, texture, and movement.","tags":[{"kind":"bookings","term":"amaranthus in their designs","from":14,"to":32,"years":"2025 → 2026"}]},{"call":"Chartreuse & Lime","verdict":"Called it","src":"trends","line":"Our best color call: bright green, often paired with burgundy, went from a rare pick to nearly a quarter of couples.","tags":[{"kind":"quiz","term":"lime","years":"2025 → 2026 weddings","from":2,"to":23,"from_x":1.5,"to_x":23.4,"fig":"1.5% → 23%"},{"kind":"consultations","term":"chartreuse or lime","years":"2026 → 2027 weddings","from":10,"to":16,"from_x":10.3,"to_x":16.4}]},{"call":"Burgundy & Bordeaux","verdict":"Called it","src":"trends","line":"Bordeaux palettes doubled, bringing deeper reds and wine tones into more floral plans.","tags":[{"kind":"bookings","term":"the Bordeaux palette","years":"2025 → 2026","from":5,"to":9,"from_x":4.6,"to_x":9.2}]},{"call":"Canary Yellow","verdict":"Held steady","src":"trends","line":"Yellow held steady at about 3 in 10 couples, just as we predicted.","tags":[{"kind":"quiz","term":"yellow","years":"2025 → 2026 weddings","from":33,"to":29,"from_x":32.8,"to_x":28.8,"fig":"33% → 29%"}]},{"call":"White","verdict":"Still winning","src":"trends","line":"White palettes nearly doubled, and about 3 in 4 couples still pick white in the style quiz.","tags":[{"kind":"bookings","term":"the Elegant White palette","years":"2025 → 2026","from":27,"to":40,"from_x":26.8,"to_x":40.4,"fig":"27% → 40%"}]},{"call":"A cobalt surge","verdict":"Missed","src":"trends","line":"Blue showed up in the flowers instead, in delphinium and hydrangea.","tags":[{"kind":"pictures","term":"cobalt or bright blue","from":3,"to":3,"from_x":3.0,"to_x":3.3}]},{"call":"Chocolate and warm earth tones","verdict":"Missed","src":"trends","line":"Still rare. Couples chose burgundy for a dark note.","tags":[{"kind":"consultations","term":"chocolate or brown","from":3,"to":5,"from_x":3.1,"to_x":4.7}]},{"call":"Theatrical drapery","verdict":"Missed","src":"report","line":"For the big ceremony moment, couples chose flower clouds.","tags":[{"kind":"bookings","term":"a flower cloud","from":69,"to":72,"years":"2025 → 2026"}]}],"calls_intro":"We put predictions out every year, so it's only fair to look back and see how they held up.","trends":[{"key":"modern","name":"Sculptural Modern","kicker":"Calla lilies and orchids","headline":"The calla lily is back, and not just for minimalists.","copy":"Clean lines, fewer varieties, and space around each stem. Calla lilies lead, while orchids and anthurium serve as focal points. 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Velvety reds, plum, mauve, and candlelight set the mood, while chartreuse and lime flowers add contrast: think hydrangea, amaranthus, calla lilies, and anthurium.","tags":[{"kind":"bookings","term":"the Bordeaux palette","years":"2025 → 2026","from":5,"to":9,"from_x":4.6,"to_x":9.2,"vs":"increase in Bordeaux palette bookings vs. 2025"},{"kind":"bookings","term":"the Bordeaux palette","years":"2024 → 2025","from":4,"to":5,"from_x":3.6,"to_x":4.6},{"kind":"bookings","term":"the Bordeaux palette, spring weddings (Jan–Jun)","years":"2026 → 2027","from":5,"to":9,"from_x":4.6,"to_x":9.4},{"kind":"consultations","term":"burgundy or wine","years":"2026 → 2027 weddings","from":17,"to":23,"from_x":17,"to_x":23},{"kind":"consultations","term":"plum","from":6,"to":8,"from_x":5.8,"to_x":8.1},{"kind":"consultations","term":"mauve","from":4,"to":6,"from_x":4.0,"to_x":6.0},{"kind":"pictures","term":"chartreuse or lime flowers","years":"2026 → 2027 weddings","from":10,"to":18,"from_x":10.5,"to_x":17.6},{"kind":"consultations","term":"chartreuse or lime","years":"2026 → 2027 weddings","from":10,"to":16,"from_x":10.3,"to_x":16.4},{"kind":"google","term":"burgundy and chartreuse wedding","change":"new","per_month":2800.0},{"kind":"google","term":"burgundy wedding flowers","years":null,"change":"×1.7"},{"kind":"google","term":"jewel tone wedding","years":null,"change":"about −50%"}],"images":[{"src":"data/report/moody_0.webp","w":749,"h":930,"credit":null},{"src":"data/report/moody_1.webp","w":600,"h":800,"credit":null},{"src":"data/report/moody_2.webp","w":608,"h":800,"credit":null}],"palette":[["burgundy",0.2574,"#6f1d2c"],["white",0.22,"#f4f1e8"],["red",0.0702,"#c42f35"],["green",0.0656,"#9bb46a"],["blush",0.0526,"#f1cfc8"]],"ideas":[],"made":{"src":"data/report/moody_made.webp","w":931,"h":1400,"credit":"A Poppy wedding · Photo: @onyxandarrowcollective"},"made_more":[],"dream":[{"src":"data/report/moody_dream0.webp","w":600,"h":800,"credit":"Inspiration"},{"src":"data/report/moody_dream1.webp","w":534,"h":800,"credit":"Inspiration"}],"budget":[{"tier":"Under $2,500","about":1050,"market":"Denver","when":"Winter 2026","guests":60,"pieces":{"Personal flowers":"11 boutonnieres, 7 bridesmaid bouquets, 3 corsages","Reception & tables":"8 centerpieces, a sweetheart table"}},{"tier":"$2,500–$4,000","about":3250,"market":"Portland","when":"Summer 2026","guests":100,"pieces":{"Personal flowers":"7 boutonnieres, 4 bridesmaid bouquets, a bridal bouquet","Ceremony & installations":"2 flower clouds, an arch arrangement","Reception & tables":"15 bud vase sets"}},{"tier":"$4,000–$6,000","about":5000,"market":"New York","when":"Summer 2026","guests":166,"pieces":{"Personal flowers":"8 boutonnieres, 7 bridesmaid bouquets, 2 corsages, a bridal bouquet","Ceremony & installations":"4 flower clouds","Reception & tables":"2 sweetheart tables"}},{"tier":"$6,000 and up","about":7000,"market":"Baltimore","when":"Summer 2026","guests":200,"pieces":{"Reception & tables":"21 centerpieces"}}],"range":{"low":2250,"high":3750}},{"key":"courthouse","name":"Courthouse Glow Up","kicker":"Micro weddings","headline":"They cut the guest list, not the flowers.","copy":"Small weddings aren't cutting the flowers: they spend about three-quarters as much as weddings three times their size, and roughly 2.5× as much per guest. 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Chamomile, craspedia, poppies, scabiosa, and soft grasses give bouquets and centerpieces a loose, just-picked feel. It's one of the clearest themes in the pictures couples share with Poppy.","tags":[{"kind":"pictures","term":"meadow or wildflower designs","years":"2026 → 2027 weddings","from":31,"to":36,"from_x":31,"to_x":36,"big":"1 in 3","vs":"couples share meadow inspiration"},{"kind":"consultations","term":"a garden or wildflower style","years":"2026 → 2027 weddings","from":30,"to":29,"from_x":29.6,"to_x":29.1},{"kind":"meadow","term":"chamomile or feverfew","years":"2025–2026 weddings","from":4,"to":24,"from_x":4,"to_x":24,"change":"6×"},{"kind":"meadow","term":"craspedia","years":"2025–2026 weddings","from":4,"to":22,"from_x":4,"to_x":22,"change":"5.5×"},{"kind":"meadow","term":"poppies","years":"2025–2026 weddings","from":5,"to":25,"from_x":5,"to_x":25,"change":"5×"},{"kind":"meadow","term":"scabiosa","years":"2025–2026 weddings","from":2,"to":14,"from_x":2,"to_x":13.5,"change":"6.8×"}],"images":[{"src":"data/report/garden_0.webp","w":735,"h":980,"credit":null},{"src":"data/report/garden_1.webp","w":533,"h":800,"credit":"A Poppy wedding"},{"src":"data/report/garden_2.webp","w":533,"h":800,"credit":null}],"palette":[],"ideas":[],"made":{"src":"data/report/garden_made.webp","w":933,"h":1400,"credit":"Nadya Okamoto's Poppy wedding · Photo: @ah_lovestories"},"made_more":[],"dream":[{"src":"data/report/garden_dream0.webp","w":665,"h":800,"credit":"Inspiration"},{"src":"data/report/garden_dream1.webp","w":534,"h":800,"credit":"Inspiration"},{"src":"data/report/garden_dream2.webp","w":533,"h":800,"credit":"Inspiration"},{"src":"data/report/garden_dream3.webp","w":635,"h":800,"credit":"Inspiration"}],"budget":[{"tier":"Under $2,500","about":1050,"market":"Denver","when":"Summer 2026","guests":120,"pieces":{"Personal flowers":"3 bridesmaid bouquets, a bridal bouquet","Ceremony & installations":"2 flower clouds","Reception & tables":"14 bud vase sets, cake flowers, a sweetheart table"}},{"tier":"$2,500–$4,000","about":3250,"market":"Baltimore","when":"Fall 2026","guests":75,"pieces":{"Personal flowers":"a bridal bouquet, a boutonniere","Ceremony & installations":"6 flower clouds, a centerpiece","Reception & tables":"8 bud vase sets"}},{"tier":"$4,000–$6,000","about":5050,"market":"Detroit","when":"Summer 2026","guests":122,"pieces":{"Personal flowers":"5 boutonnieres, 4 bridesmaid bouquets, a bridal bouquet","Ceremony & installations":"4 flower clouds, welcome sign flowers","Reception & tables":"10 centerpieces, 8 bud vase sets, a flower cloud, cake flowers"}},{"tier":"$6,000 and up","about":7350,"market":"Houston","when":"Summer 2026","guests":40,"pieces":{"Personal flowers":"a bridal bouquet","Reception & tables":"14 centerpieces, 10 bud vase sets, 6 flower clouds, an arch arrangement"}}],"range":{"low":2250,"high":3750}},{"key":"layouts","name":"Unexpected Layouts","kicker":"Where the flowers go","headline":"The biggest new floral moment is at the bar.","copy":"Circular ceremonies, aisle pillars, lush bar arrangements, and statement centerpieces for round tables. Flowers are moving beyond the expected places, and most of these ideas work in a familiar venue.","tags":[{"kind":"bookings","term":"a bar arrangement","years":"2025 → 2026","from":1,"to":9,"from_x":1.4,"to_x":8.6,"change":"6×","big":"6×","vs":"more weddings with bar arrangements than in 2025"},{"kind":"bookings","term":"a bar arrangement","years":"2026 → 2027 so far","from":9,"to":17,"from_x":8.6,"to_x":17.3},{"kind":"bookings","term":"pillar arrangements","years":"2025 → 2027 so far","from":4,"to":3,"from_x":3.9,"to_x":2.6},{"kind":"bookings","term":"a ground meadow","years":"2025 → 2027 so far","from":2,"to":2,"from_x":2.1,"to_x":2.1}],"images":[{"src":"data/report/layouts_0.webp","w":667,"h":1000,"credit":null},{"src":"data/report/layouts_1.webp","w":533,"h":800,"credit":null},{"src":"data/report/layouts_2.webp","w":510,"h":800,"credit":null}],"palette":[],"ideas":[{"key":"circle","title":"Circular ceremonies","line":"Guests sit in the round, with flowers circling the ceremony space rather than framing an arch. Everyone gets a front-row view.","image":{"src":"data/report/layouts_circle.webp","w":736,"h":1104,"credit":"Inspiration"},"also":{"src":"data/report/layouts_circle2.webp","w":655,"h":800,"credit":"Shared by a couple planning a wedding"}},{"key":"pillars","title":"On pillars","line":"Tall arrangements on pillars make an impact from across the room. Place them at the aisle or entrance, then move them to the reception.","image":{"src":"data/report/layouts_pillars.webp","w":934,"h":1400,"credit":"A Poppy wedding · Photo: Chelsea Terry Photo"},"also":{"src":"data/report/layouts_pillars2.webp","w":532,"h":800,"credit":"A Poppy wedding · Photo: Nicole Cordisco Photography"}},{"key":"bar","title":"At the bar","line":"The bar draws guests in all night, and it's where flowers are growing fastest: bar arrangements are now in 1 in 12 Poppy weddings. One lush, spilling arrangement gives the room a focal point guests will keep noticing.","image":{"src":"data/report/layouts_bar.webp","w":933,"h":1400,"credit":"A Poppy wedding · Photo: Brianna Lynn Photos"},"also":null},{"key":"curves","title":"Curving tables","line":"One long table curves through the room rather than running straight. It keeps guests together and lets the flowers travel its full length.","image":{"src":"data/report/layouts_curves.webp","w":736,"h":1104,"credit":"Inspiration"},"also":{"src":"data/report/layouts_curves2.webp","w":533,"h":800,"credit":"Inspiration"}},{"key":"rounds","title":"Statement centerpieces on round tables","line":"Raise a few centerpieces above eye level and keep the rest low. The room gets height without putting a vase between guests.","image":{"src":"data/report/layouts_rounds.webp","w":736,"h":1154,"credit":"Inspiration"},"also":{"src":"data/report/layouts_rounds2.webp","w":531,"h":800,"credit":"A Poppy wedding · Photo: Jesselin Snavely"}}],"made":null,"made_more":[],"dream":[],"budget":[],"range":null}],"more":[],"flowers":[{"key":"amaranthus","name":"Amaranthus","note":"Last year's Flower of the Year, still climbing.","tags":[{"kind":"consultations","term":"amaranthus","from":15,"to":26,"from_x":15.3,"to_x":26.2},{"kind":"google","term":"amaranthus flower","change":"×2.2"}],"image":{"src":"data/report/flower_amaranthus.webp","w":574,"h":800,"credit":"Shared by a couple planning a wedding"}},{"key":"delphinium","name":"Delphinium","note":"Where the blue went.","tags":[{"kind":"pictures","term":"delphinium","from":33,"to":45,"from_x":33.0,"to_x":44.6},{"kind":"google","term":"delphinium bouquet","change":"+15%"}],"image":{"src":"data/report/flower_delphinium.webp","w":533,"h":800,"credit":"Shared by a couple planning a wedding"}},{"key":"calla","name":"Calla lily","note":"Back, and not just for minimalists.","tags":[{"kind":"pictures","term":"calla lilies","from":22,"to":33,"from_x":22.1,"to_x":33.1},{"kind":"google","term":"calla lily wedding","change":"×4.0"}],"image":{"src":"data/report/flower_calla.webp","w":400,"h":533,"credit":"Shared by a couple planning a wedding"}},{"key":"tulip","name":"Tulip","note":"A spring classic, showing up more.","tags":[{"kind":"pictures","term":"tulips","from":14,"to":21,"from_x":13.9,"to_x":21.3},{"kind":"google","term":"tulip wedding","change":"+48%"}],"image":{"src":"data/report/flower_tulip.webp","w":539,"h":800,"credit":"Shared by a couple planning a wedding"}},{"key":"peony","name":"Peony","note":"The heart of Peony Pink.","tags":[{"kind":"pictures","term":"peonies","from":26,"to":29,"from_x":25.6,"to_x":29.4},{"kind":"google","term":"peony wedding","change":"×4.3"}],"image":{"src":"data/report/flower_peony.webp","w":450,"h":800,"credit":"Shared by a couple planning a wedding"}},{"key":"grasses","name":"Meadow grasses","note":"Not pampas: soft, natural grasses.","tags":[{"kind":"pictures","term":"meadow grasses","from":9,"to":13,"from_x":9.1,"to_x":12.9},{"kind":"google","term":"pampas grass (for contrast)","change":"-64%"}],"image":{"src":"data/report/flower_grasses.webp","w":533,"h":800,"credit":"Shared by a couple planning a wedding"}}],"foty":{"candidates":[{"name":"Lilies","for":"The biggest outside signal of any flower: searches for lily bouquets doubled.","against":"Flat in couples' own pictures so far, and toxic to cats.","tags":[{"kind":"google","term":"lily bouquet","change":"×2.1"},{"kind":"pictures","term":"lilies","from":10,"to":10,"from_x":10.2,"to_x":10.3}],"image":{"src":"data/report/foty_0.webp","w":605,"h":800,"credit":"Shared by a couple planning a wedding"}},{"name":"Meadow grasses","for":"Rising in couples' pictures and at the heart of the garden-party look.","against":"Small in search so far; needs a clear line against pampas.","tags":[{"kind":"pictures","term":"meadow grasses","from":9,"to":13,"from_x":9.1,"to_x":12.9}],"image":{"src":"data/report/foty_1.webp","w":455,"h":800,"credit":"Shared by a couple planning a wedding"}}]},"evolve_intro":"A look at how familiar wedding looks are evolving.","evolve":[{"from":"Bright jewel tones","to":"Moody Romance","chapter":"moody","line":"Bright berry, red, blue, and purple gave way to deeper, tonal palettes. Burgundy and Bordeaux kept the color bold, but made the overall look more layered.","tags":[{"kind":"bookings","term":"the Jewel Tones palette","from":6,"to":1,"years":"2024 → 2026","side":"before"},{"kind":"bookings","term":"the Bordeaux palette","years":"2024 → 2026","from":4,"to":9,"from_x":3.6,"to_x":9.2,"side":"after"}],"before":{"src":"data/report/evolve_0_before.webp","w":934,"h":1400,"credit":null},"after":{"src":"data/report/evolve_0_after.webp","w":749,"h":930,"credit":null}},{"from":"Pampas","to":"Natural grasses","chapter":null,"line":"Couples still want texture. They are choosing soft, living grasses over dried pampas.","link":["#flowers","See Flowers to Watch"],"tags":[{"kind":"google","term":"pampas grass wedding","change":"-64%","side":"before"},{"kind":"pictures","term":"natural grasses","from":9,"to":13,"from_x":9.1,"to_x":12.9,"side":"after"}],"before":{"src":"data/report/evolve_1_before.webp","w":736,"h":1103,"credit":null},"after":{"src":"data/report/evolve_1_after.webp","w":933,"h":1400,"credit":null}}],"method":{"pictures":"Share of couples whose inspiration pictures show it, among pictures shared since February 2026 (one labeling method); couples marrying in 2026 re-weighted to 2027's wedding months.","consultations":"Share of couples who raised it in a consultation with Poppy, couples marrying in 2026 (re-weighted to 2027's wedding months) vs 2027.","bookings":"Share of Poppy's booked weddings by wedding year, counting what couples selected or had built, never what a proposal offered. 2027 means weddings booked so far. Flowers in bookings are the stems in the recipes our designers built from each couple's inspiration, so they partly reflect Poppy's own designs; couples' pictures and consultations are the couple-side evidence.","booked":"Courthouse Glow Up's lead counts weddings by the year they were booked, full years, with this year so far (October to December have run at the same share in past years); guest counts of 1–50 (unknown counts left out).","spend":"Median flower order of booked 2025–2026 weddings by guest count (gross revenue where present, else deal value; guest counts of 1 or more, unknown counts left out).","small":"Booked 2026 weddings of 50 or fewer guests, counting products the couple selected. A statement piece is any of: flower clouds, installations, meadows, hanging pieces, garlands, pillars, urns or bar arrangements.","meadow":"Booked 2025–2026 couples with at least 4 pictures, a quarter or more of them meadow-style, compared with couples who shared no meadow pictures: the share who got each stem.","hours":"Recorded consultations with couples, August 2023 to October 2026. Each call's length comes from its transcript's timestamps; recordings with no speech are left out. A floor: only recorded calls count, and none before August 2023.","google":"Change in Google searches, monthly average January–August 2024 vs January–August 2026 (Google Ads data via DataForSEO). “New” means too few searches to count in 2024."}}